The world is moving to clean label food stuffs rapidly and Futurals is the coloring solution to do the job. Assimilating this trend with commitment and focus, ROHA has pursued R&D and technology to develop Futurals – a range of products that impart color and can be labeled as the name of fruit or vegetable juice or extract. Produced exclusively via physical processes, there is absolutely no chemical intervention. The vibrancy of these colors is evident across a wide range of applications in the food & beverages and nutrition industry. The food colors are available as powders, liquid, and water or oil soluble versions depending on the source. The final product is carefully calibrated to replicate the exact properties and ratios of color and sensory balance as in the original source.